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Using criteria like these helps increase brand awareness and also works to engage attendees, so it's a win for everyone.When all Global Meetings Industry Day (GMID) events were cancelled this year, You don't need to break a world record to use this approach. More and more, we see the potential for virtual events popping up that reduces …

She worked at an events agency before transitioning to writing about the industry. Virtual events are nothing new, but the industry has been slow to fully adopt them over the past few years — a live poll during EventMB's recent With the outbreak of the coronavirus and stay-at-home orders around the world, virtual events have become the only way forward in the next few months — and As more events pivot online and the industry focuses on delivering value in a virtual format, we're starting to see a lot of creativity and innovation coming out of them. They can take many forms, such as a collection of panoramic images that are played in sequence to view like a moving video with added sound and text effects, or using models in place of real-life video and images. They also eliminate many common challenges of virtual events, such as planning around different time zones and connectivity issues during the event.They also minimize people getting bored and tuning out of the live stream. While virtual events will improve as companies gain more experience hosting them, we’ll also have to overcome the stigma we’re currently creating: most virtual events are just long, glorified webinars. Using design elements to give your event a unique look and feel will help set your event apart and serve to distinguish various spaces within the event as well.Just because you've brought your event online doesn't mean that you need to forego entertainment. In the last decade, advancements in technology have allowed these two groups to work together in exciting new ways, including providing larger datasets to be analyzed, increasing communication between scientists and the public, and providing a wider reach to a broader audience of citizen scientists. The goal of this list is to help inspire NPLD site managers as they brainstorm the elements and activities they might want to include in their own virtual NPLD events. The audience was then asked to vote for their favorite using a dedicated link that was accessible for 24 hours following the session, and the winner was announced on Twitter the next day.Featuring sponsors and exhibitors through this kind of competition is a creative way to provide engaging demos while also getting the audience involved. Example of a multi-day virtual event, Millions Collective. Keeping the demos short and to-the-point is also beneficial considering that many attendees of virtual events will be facing more distractions while viewing at home, Plus, this kind of activity will have people checking back to and engaging with the event's social media pages to see who won.What prerecorded sessions may lack in real-time engagement they make up for in production value, as they benefit from the ability to be edited or enhanced. These talented illustrators create artwork live as panel discussions go on, providing a graphical representation of the speakers and takeaways that are entertaining, informative, and most importantly, widely shareable/postable.Our own deputy editor was immortalized in an illustration during our recent virtual event debut, — Tree-Fan Events || CMP & Productions (@TreeFan_Events) As part of Salesforce’s World Tour Sydney Reimagined virtual event, they implemented a live "battle of the apps" competition between exhibitors — complete with audience voting — called During this session, Salesforce AppExchange partners were given three minutes each to do a live demo demonstrating their apps. All sessions are virtual, including keynotes and breakouts. Collaboration and camaraderie are strong forces of engagement.In keeping with the times, you could announce that you will be donating a certain amount to a healthcare organization or charity for every share or like you receive on social media.While not an idea for a virtual event per se, a best practice to keep in mind around the cancellation and postponement of events is to plan ahead and announce any virtual alternative that you'll be organizing as soon as you announce the cancellation of the original event.By contrast, Salesforce planned ahead for a virtual replacement for their World Tour Sydney event in March and simply While these grassroots events showcase the incredible resilience and motivation of event industry professionals, they are also important for planners to keep in mind so that they don't risk losing their event to a faster-moving, unofficial alternative.The age of virtual events is only beginning, and as they continue to take place — especially from major companies like This year hasn't turned out how anyone expected or hoped, but there's still time to make the most of it and capitalize on virtual events.

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